Swot B&B Ice Cream Essay Example for Free

Swot BB Ice Cream Essay SWOT analysis is a very useful technique for understanding internal and external environment of the business based on its strengths, weaknesses, opportunities and threats. SWOT analysis on Ben and Jerry’s, we can see the secrets of its success and what are areas for growth. Strengths: 1. Ben and Jerry’s has a well-funded and large-scale parent company. 2. Ben and Jerry’s has a good reputation of the high-quality products. 3. Ben and Jerry’s has the various and innovative products. 4. Ben and Jerry’s is a powerful brand with the high market share. 5. Ben and Jerry’s has a well-known social responsibility and environmentalism. 6. Ben and Jerry’s ensures employee satisfaction. Weaknesses: 1. Less media advertisement investment. 2. Life cycle of single flavor is short. 3. High price. Opportunities: 1. Ben and Jerry’s can keep on developing new products. 2. Ben and Jerry’s can make its ice cream more convenient to buy. 3. Ben and Jerry’s can enter the Chinese market. 4. Ben and Jerry’s can cooperate with other brands. Threats: 1. Food safety. 2. The price of raw material. 3. The raise of human health awareness. 4. Already existed competitors and new competitors. Ben and Jerrys Ice Cream is best known as a premium ice cream brand and it has 800 franchises and 5800 eating locations in 28 countries around the world. Annual sales revenue for Ben and Jerry’s exceeds $132 million. (Statistic Brain, 2012) There is no doubting, Ben and Jerry’s is one of the best companies in the dessert market. Ben and Jerrys were bought over by an Anglo–Dutch multinational consumer goods company Unilever in 2000. As a world’s third-largest consumer goods company and the world’s largest maker of ice cream, Unilever not only has provided the sufficient funds and vast global market for Ben and Jerry’s, but also has offered organizational management mode and scientific management method. By virtue of good resources, Ben and Jerry’s can strengthen market, enlarge brand, perfect management and get more profit. If you do eat Ben and Jerry’s ice cream, you have to admit that Ben Jerrys is more flavorful compare with other cheaper brands of ice cream. It is because Ben and Jerry’s ice cream contain higher percentage of butterfat and it is made with high quality vanilla, nuts, chocolate, fruits and flavorings. In addition, all Ben Jerrys ice cream is made by non-genetically modified ingredients, like organic milk and organic eggs. Not all consumers can distinguish the difference of coco between West Africa and South Asia, but almost everyone knows choose organic means choose health. And high quality of raw materials can insure the tasty and healthy of Ben and Jerry’s products. Quality is the eternal subject of companies. Only good products can retain the consumers, help business win the competitive advantage from strong market competition. Meanwhile, in order to meet different people’s needs, Ben and Jerry’s has already developed over 100 flavors of products including ice cream, frozen yogurt, sorbet and ice cream novelty products and the new flavors of ice cream is developing ceaselessly. They are using special characteristics to distinguish the difference types of ice cream. For example, low sugar, and low fat ice cream have special color effects on their packages, they can attract people who are serious about weight. And some ice cream packages with different Disney’s characters for attracting more children. Ben and Jerry’s strengthens advertising to make more people who never eat Ben and Jerry’s taste their most popular products named Cookie Dough and Chocolate Fudge Brownie, because without first attempt, there is no customer loyalty. These marketing tools not only convenient consumers to choice and remember, but also expand the range of target market. In addition, Ben and Jerry’s has a strong brand name. It is a stable and successful company with high market share. According to west European deserts market research, Ben and Jerry’s has the largest share of the luxury ice cream market was 39.1% (IRI convenience sales, 2008). High market share help Ben and Jerry’s take the initiative. Ben and Jerry’s has been working on charity and environmental protection. This is the key difference above other brands. Ben and Jerry’s not only put much money into public every year, but also promise to produce eco-packaging. Their foundation awards about $1.8 million annually and charity events beyond count. Advertisement is the most effective way to inform and persuade the consumers and charity is the best advertisement, it has longer term efficacy than media advertisement. The employees are major wealth of the business. Ben and Jerry’s through different ways to encourage their staffs, such as high salaries, Ben Jerrys livable wage benchmark was $15.34/h in 2011 and far above the USA minimum wage was $7.25/hr. (BJ USA homepage, 2011) Besides, extra premiums, staff health programs and community garden all can improve the employees empower and motivate. Employee satisfaction is a factor of Ben and Jerry’s success as well. To sum up, business success not accidental and lucky, large parent company, good reputation, innovative products, powerful brand name, high social responsibility and employee satisfaction are the causes of Ben and Jerry’s success. But there are no excellent companies, Ben and Jerry’s is no exception. Firstly, as a profit making organization, Ben and Jerry’s puts more money into charity rather than media advertisement. Charity is good, but less advertisement investment against Ben and Jerry’s expanding corporate recognition. Secondly, Ben and Jerrys has some flavors that had taken off shelves quickly. Keeping fresh is fine, but every new product used large resources before they launch in the market. Too short life cycle of product will lead to resources waste. Thirdly, in Tesco, Ben and Jerry’s ice cream’s price is  £0.90/100ml, but most of other brands’ prices are  £0.20- £0.40/100ml. The high price will close the door on many consumers. Ben and Jerry’s has many opportunities of producing, such as it can develop more flavors and increase the life cycle of some products. They also can build a few flavors only belong to Ben and Jerry’s. Just like when consumers hear Big MAC, they associate McDonald’s. And different sizes and shapes of ice cream also can attract more consumers, such as super size ice cream tub or ice cream bar, because now Ben and Jerry’s only has two sizes of ice cream tub (500ml and 150ml). And healthier products are necessary, fat free or sugar free all the good choices. Ben and Jerry’s still do not have a list of gluten-free flavors, so they can fill this gap. The opportunities of market is that make their ice cream vending machine go into more Cafà ©s, schools, railway stations and cinemas. It is convenience for people who need to replenish energy and just greedy. At the same time, Ben and Jerry’s can expand new markets, such as Asia market and Africa market. Some professionals say that the scale of Chinese ice cream market has more than  £30 millions and expect the luxury ice cream share of 20%-30%. Haagen Dazs has entered the Chinese high-end ice cream market early, its success shows large market demand in developing countries. Ben and Jerry’s should catch this business opportunity. In addition, Ben and jerry’s can produce different products according to the different cultural. Fox example, the consumers can buy fried bread stick and meat congee in Chinese KFC. So Ben and Jerry’s can launch the ice cream moon cake to meet Chinese consumers’ tastes. Forthemore, Cooperation is also a good choice, and this cooperation can be different sectors, like cooperate with AMC Theatres, and the consumers only can buy Ben and Jerry’s ice cream at AMC Cinemas. And they also can cooperate with clothing brands and print their unique cow images on limited edition clothing. This is a good way of advertising as well. Of course, Ben and Jerry’s can cooperate with food companies, like Cadbury, to produce â€Å"Cadbury Jerry’s† chocolate ice cream. Powerful combination will be easier for win-win. Preventing accidents before they occur is necessary. Food is related to human health, so from raw materials to production, every stage exist risk. Such as, raw material pollution, unqualified food additives and unclean food processing. Every single detail can decide the quality of products. And with the price of cattle feeds is raising will lead to the price of milk up, so Ben and Jerry’s has to cost more on raw milk. Meanwhile, more and more people focus on health, the frozen foods will suffer winter. Obviously, Haagen Dazs is an arch rival and it has more market share around the world. At the same time, the new competitors can appear at any time. In conclusion, in view of Ben and Jerry’s ice cream long-term development, Ben and Jerry’s should match strengths to opportunities, convert weaknesses into strengths and convert threats into opportunities. And then it will get more successful in the future.

Mark Ratners Concepts of Molecular Electronics

Mark Ratners Concepts of Molecular Electronics Mark Ratner  and  The Basis of the Future: Molecular Electronics Levent BahadÄ ±rhan KarakuÃ…Å ¸ 2. Introduction Mark Ratner, He is professor of chemistry and professor of materials science and engineering at Northwestern University. He studies the theory of fundamental chemical processes related to nanoscale application. Ratner is a member of the Internatioanal Academy of Quantum Molecular Science also, His lectures subjects were â€Å"Transport in molecular Junctions†and â€Å"Nano and Energy† at Stanfort University at 2009. I choose Mark Ratner because, Topic of Nano technology and energy generation are important on the sustainable energy. High capaticy batteries, high technology solar cells, etc. besides; new tech-power plants or storages These topics to be studied for me. In short, Quantum mechanics and Nano technology are always interested me[20]. 2.1. Education He graduated from Harvard University department of chemistry at 1964. Then, He started Ph.D. in chemistry from Nortwestern University and working with G. Ludwig hofaker. Ratner first lecture chemistry at New York University from 1970 until 1974[20] 2.2. Career Development He worked may extended period of time in israel and he worked with lots of scientists, including form Tel Aviv University and University of Jesursalem. Also Rater works international association, particularly in Netherlands and Denmark[20] 3. Fields 3.1 Molecular Electronics (Primary field) Molecular electronics increased interest in as of late, induced spawning by information technology may reach it computability limits in a several years. [1-2]. In order to molecular electronics to become a valued alternative to silicon researces, It will not be enough to generated molecular electronic devices with distinguished characteristics, but proper circuit and architectural solution will be needed. When lots of effort has given to the demonstration of electronic functionalities of one molecules and organic filmsi research at the circuit and system level is still in its beginning[5-9]. Investigation on single molecules or nanotube based devices prospect to keep Moore’s law alive once miniaturisation of silicon-based structures becomes useless. As first proposed by Aviram and Ratner [10]. One can imagine to squeeze whole nonlinear circuit elements such as transistors or diodes into single molecules. In principle, suchlike devices could be importantly faster and smaller th an end of the routemap solid state electron devices[11]. 3.1.1 Why molecular electronics? Intrinsically entire electronic processes in nature, from photosynthesis to signal transduction, occur in molecular structures. For electronic epplications, molecular structure have four major advantages: Size: The size scale of molecules is between 1 and 100nm, a scale that permits functional nano-structures with attendant advantages in efficiency, cost and power dissipation. Assembly and recognition: One can exploit secific internolcular interaction to from structures with nano-scale self assembly. Molecular recognition can be used to chance electronic attitutde, providing both swithing and sensing capabilities on the one molecule scale. Dynamical stereochemistry: lots of molecules gave multiple distinct stable conformations or isomers. Such geometric isomers can gave distinct optical and electronic properties. For instance, the retinal one switches between more than one stable structures, a process that transduces light into a chemoelectrical pulse and allows vision. Synthetic tailorability: with choice of character and geometry, ona can extensively vary a transport of the molecule, binding, structural and optical properties. The instrument of molecular synthesis are extremely developed.[12] [http://www.nanowerk.com/nanotechnology/reports/reportpdf/report52.pdf] 3.1.2 Electrode The molecule electrode interface is a severely significant component of a molecular junction. It might limit current flow or completely modify the measured electrical response of the junction. Lots of experimental platforms for constructiong molecular electronic devices are founded on practical comsideration. This approach is in numerous ways the boon and the disaster of the field. For instance, the sulfur gold bond is a fabulous chemical hangle for forming self assembled, forceful organic monolayers on metal surfaces. Other technics such as using a scanning probe tip a cÄ ±ntact the molecule are frequently employed in part. Becuse that avoid processing steps that can damage or unexpecteably modify the molecular component. Optimally the couice of electrode materials would be based not on the easy of production or measurement, but rather on first principles considerations of molecule electrode interactions. On the other hand, in state of the art for the theory of molecule electrode interfaces is very elemantary. [http://www.nanowerk.com/nanotechnology/reports/reportpdf/report52.pdf] 3.1.3 DNA Consider a protein that spans a cell membrane and shuttles information across that membrane. The protein self assembles and self orients in the membrane; it also might switch between two forms, only one of that will transmit the chemicalsignal. Proteins are big molecues and indeed a specific molecular size is required to achieve such a rich combination of properties. The rotaxane molecule shown large and comples, but it is indeed efficiently and small designed, given the set of mechanical, chemical, and electronic properties that have been built into it[16]. Quite likely, transport in DNA junctions will show that the molecule or at least naturally occuring DNA is actually a wide bandgap semiconductor characterized by localized hole hopping between the low energy guanine cytosine pairs. Also guanin yields the most stable positive ion. Because the band gap is wide, DNA seems colourless and long range coherent charge motion is improbable[17]. 3.1.4 Circuit Architecture The potential of chemical synthesis to design specific and maybe even useful device behaviors is rapidly being realised. The following question, what sorts of circuit architectures can most take advantage of molecular electronics, is nowadays receiving rather a bit of attention both from computer scientists and from researchers; progress towerd indentifying and constructing working molecular electronics circutry has advanced fastly[13]. 3.1.5 The Future The primary challenges of realizing a true molecular electronics technology are wintry. Controlled fabriaction to within specified tolerances and its expermental verification is a exclusive problem. Self assembly schemes based on molecular recognition will be viral for that work. Absolutely reproducible measurments of junction conductance are only beginning in laboratories at Cornell, Harvard, Delft, Purdue and karlsruhe Universities and at the Naval research laboratory and same centers. A lot of the technology targets of molecular electronics, such as the computational applications duscussed, should perhaps be viewed as drivers for steering the field forward and for defining the critical and rate limiting challenges that must be overcome[14]. 3.2 Electron transport in molecular wire junctions Molecular conductance junction are structures in that unimolecules or minor groups of molecules conduct electrical current between one than one electrodes In such junctions, the linkage between the molecule and the electrodes very affects the current boltage characteristics. Considering theoretical and several experimental advances, including the understanding of basic systems, there is still limited correspondence between theoretical and experimental studies of these systems[18]. 3.3 Mesoscopic features of charge Generation in organic semiconductors Over the past twenty years, organic materials gave been extremly investigated by countless research groups for implementation in organic photo voltaic(OPV) devices. The organic semi conductors is protrusive by their potential low cost and facile tunability, making organic photovoltaic devices a knowledfe gap in our common understanding of materials, so boyh the time scale and lenght scale (fento to microsecond and nano to micrometer) proper to OPV functionality occupy a challenging a impressive space between the traditional regimes of quantum mechanics and solid state physics[19]. 4. Conclusion Ratner lead up lots of field, research centre and laboratories foremost; International Business Machines (IBM) and The defense Advanced Research Projects Agency (DARPA). Also, He described his experiences as an organizing member; a member of the board of directors and being on steering and selectrion committee. The significance of gaving a staff at research centre and proposal some thoughts on the future nanotechnology. Once for all, Ratner have a part in many today’s technology References [1] J. R. Heath and M. A. Ratner, Physics Today 56, 43 (2003) [2] J. R. Reimers, C. A. Picconnatto, J. C. Ellenbogen, and R. Shashidhar (eds.), Ann. New York Acad. Sci. 1006 (2003) [5] J. R. Heath, P. J. Kuekes, G. S. Snider and R. S. Williams, Science 280, 1716 (1998) [6] Y. Wada, Proc. IEEE 89, 8 (2001) [7] J. M. Tour, W. L. Zandt, C. P. Husband, S. M. Husband, L. S. Wilson, P. D. Franzon and D. P. Nackashi, IEEE Trans. Nanotech, 1, 2 (2002) [8] M. Macucci, G. Iannacone, L. Bonci and M. Girlanda, IEE Proc. Circuits Devices Syst. 151, 5 (2004) [9] A. Chaudhary, D. Z. Chen, X. S. Hu, M. T. Niemeier, R. Ravichandran and K. Whitton, IEEE Trans Comp. Aided Des. Int. Cir. Sys. 26, 11 (2007) [10] A. Aviram and M. A. Ratner, Chem. Phys. Lett., 29, 277 (1974) [11] J. C. Ellenbogen and J. C. Love, Proceedings IEEE 88 (3), 386 (2000) [12] Thomas Bjà ¸rnholm References:Tue Hassenkam, Kasper Moth-oulsen, Nicolai Stuhr-Hansen, Kasper Nà ¸rgaard, M. S. Kabir, and Thomas Bjà ¸rnholm. Self-Assembly and Conductive Properties of Molecularly Linked Gold Nanowires. Nano Letters, 4 (1), 19 -22, 2004. [13]. A. J. Heinrich et al., Science 298, 1381 (2002). [13] A. Bachtold, P. Hadley, T. Nakanishi, C. Dekker, Science 294, 1317 (2001); Y. Huang, Science 294, 1313 (2001); P. Avouris et al., Physica B 323, 6 (2002); Y. Chen et al., Nanotechnology 14, 462 (2003). [14] A. DeHon, in Proc. First Workshop on Non-Silicon Computation, available at http://www.cs.caltech.edu/research/ic/ pdf/molecular_nsc2002.pdf [15] P. J. Kuekes, R. S. Williams, â€Å"Demultiplexer for a Molecular Wire Crossbar Network,† US Patent 6,256,767 (3 July 2001) [16] A. J. Heinrich et al., Science 298, 1381 (2002). [17] D. Porath, A. Bezryadin, S. de Vries, C. Dekker, Nature 403, 635 (2000). [18] Nitzan, A, Ratner, M 2003, Electron Transport in Molecular Wire Junctions, Science, 5624, p. 1384, JSTOR Journals, EBSCOhost, viewed 7 May 2015. [19] Savoie, B, Jackson, N, Chen, L, Marks, T, Ratner, M 2014, Mesoscopic features of charge generation in organic semiconductors, Accounts Of Chemical Research, 47, 11, p. 3385-3394, Scopus ®, EBSCOhost, viewed 7 May 2015. [20] Cao, M, Deng, L, Xu, H 2015, Study of PNA-DNA hybridization by AFM-based single-molecule force spectroscopy, Colloids And Surfaces A: Physicochemical And Engineering Aspects, 470, p. 46-51, Scopus ®, EBSCOhost, viewed 7 May 2015.

Gertrude: The Tragic Heroine of Shakespeares Hamlet Essay example -- G

Gertrude: The Tragic Heroine of Hamlet    Hamlet is perhaps English literature's most renowned play; a masterwork by the greatest of all masters, Shakespeare, from its very appearance Hamlet has not ceased to delight audiences and confound spectators. The complexity of the main character, prince Hamlet, is so vast that all who have attempted to decipher his character fulsomely have failed. Amidst his own grandeur, Hamlet makes the other characters pale. As they blur into literary oblivion due to the magnetism of the central character, other characters are often disregarded as one-dimensional and are not done sufficient justice. Gertrude, victim of Hamlet's virulent verbal abuse, is often seen through the bitter eyes of her son and thus her true character is seldom recognized. However, Shakespeare, incapable of mediocrity, instilled in Gertrude more complexity than simple analysis might yield. He bestowed her the appearance of an unscrupulous woman, one for whom shame is a stranger and who acts guided solely by her carnal des ires; furthermore, she gives signs of being a frivolous queen, one who occupies her mind in simple contemplations, and for whom profound matters are inaccessible. Finally, he made her seem an insensitive mother incapable of empathy for her son's grief and oblivious to true sensibility. Nonetheless, it is Gertrude's desire for reconcilement and her need to avoid conflict that make her appear an unscrupulous woman, a frivolous Queen and an insensitive mother.    Certainly the most widespread opinion regarding Gertrude is that she is an unscrupulous woman; however, it is her desire for reconcilement and her need to avoid conflict that make her appear unscrupulous.   With all the force of his first soliloquy... ... tragic flaw was no other than the innocent desire for reconcilement and her too human need to avoid conflict. In Hamlet's own words, this seems the very essence of veracity, "what a piece of work is man! how noble in reason, how infinite in faculties!"   and yet, how solitary and uncomprehended; how quick to condemn, how reluctant to forgive and in doing so how like a Greek God, and how, so beautifully and fallibly human.   Bibliography 1. Shakespeare, William. Hamlet. Folger Library. Edited by Louis B. Wright and Virginia A. LaMar Washington, Washington Square Press Publication, 1958. 2. "Gertrude in Hamlet" http://academic.brooklyn.cuny.edu/english/melani/cs6/critical.html#michelle_g Date accessed 02/25/2003) 3. Mabillard, Amanda. Shakespeare's Gertrude. Shakespeare Online. 2000. http://www.shakespeare-online.com/gertrudechar.html (03/25/2003)

Obsessive Compulsive Disorder (OCD) Essay -- Essays on Anxiety Disorde

The human brain is a very powerful piece of structure; it is truly limitless when speaking about its potential. With a functional organ comes a dysfunctional possibility. Obsessive Compulsive Disorder, (OCD), for instance, is nervousness in the mind. OCD is an anxiety disorder caused by repetitive intrusive thoughts and behaviors. It is a mental disorder marked by the involvement of a devotion to an idea or routine. Essentially, it is a false core belief which is believing that there is something wrong, causing the mind to overpower the body in order to better itself. The act, the compulsion, is performed in order to reduce the amount of anxiety the host experiences in his thoughts, the obsession. Obsessive Compulsive Disorders can be anything from excessively washing your hands, not stepping on cracks, and even excessively having your possessions clean such as your house, office, car, etc. These compulsions can be treated to an extent. Through observations, it is simple to conclude that everyone has a form of an obsession, very much like OCD, that can benefit bright and new concepts throughout the world. According to the history books, the anxiety disorder of OCD is said to originate in Europe during the 14th and 16th century. During that time, it was believed that people who experienced and had obsessive thoughts, specifically sexual, were possessed by the Devil. Exorcism was the treatment used for people of this manner to â€Å"cure† them. Nevertheless, in the early 1910s, Austrian born neurologist Sigmund Freud, who was the founder of psychoanalysis, attributed obsessive- compulsive behavior to unconscious conflicts that manifest as symptoms. He believed that in early childhood life, humans have and attain a â€Å"touchi... ...www.columbia-ocd.org/> [Smith, Melinda M.A., and Jaffe-Gill, Ellen M.A.]. â€Å"Obsessive-Compulsive Disorder (OCD)†. Unknown. April 21st 2014. [Unknown]. â€Å"Obsessive-Compulsive Disorder, OCD†. Unknown. March 26th 2014. [Unknown]. â€Å"Anxiety & Panic Disorders Guide†. Unknown. May 1st 2014. [Unknown]. â€Å"Obsessive Compulsive Disorder (OCD)†. Unknown. April 29th 2014. [Unknown], â€Å"Obsessive Compulsive Disorder; What is it? And how to treat it?†. Unknown. May 5th. Obsessive Compulsive Disorder (OCD) Essay -- Essays on Anxiety Disorde The human brain is a very powerful piece of structure; it is truly limitless when speaking about its potential. With a functional organ comes a dysfunctional possibility. Obsessive Compulsive Disorder, (OCD), for instance, is nervousness in the mind. OCD is an anxiety disorder caused by repetitive intrusive thoughts and behaviors. It is a mental disorder marked by the involvement of a devotion to an idea or routine. Essentially, it is a false core belief which is believing that there is something wrong, causing the mind to overpower the body in order to better itself. The act, the compulsion, is performed in order to reduce the amount of anxiety the host experiences in his thoughts, the obsession. Obsessive Compulsive Disorders can be anything from excessively washing your hands, not stepping on cracks, and even excessively having your possessions clean such as your house, office, car, etc. These compulsions can be treated to an extent. Through observations, it is simple to conclude that everyone has a form of an obsession, very much like OCD, that can benefit bright and new concepts throughout the world. According to the history books, the anxiety disorder of OCD is said to originate in Europe during the 14th and 16th century. During that time, it was believed that people who experienced and had obsessive thoughts, specifically sexual, were possessed by the Devil. Exorcism was the treatment used for people of this manner to â€Å"cure† them. Nevertheless, in the early 1910s, Austrian born neurologist Sigmund Freud, who was the founder of psychoanalysis, attributed obsessive- compulsive behavior to unconscious conflicts that manifest as symptoms. He believed that in early childhood life, humans have and attain a â€Å"touchi... ...www.columbia-ocd.org/> [Smith, Melinda M.A., and Jaffe-Gill, Ellen M.A.]. â€Å"Obsessive-Compulsive Disorder (OCD)†. Unknown. April 21st 2014. [Unknown]. â€Å"Obsessive-Compulsive Disorder, OCD†. Unknown. March 26th 2014. [Unknown]. â€Å"Anxiety & Panic Disorders Guide†. Unknown. May 1st 2014. [Unknown]. â€Å"Obsessive Compulsive Disorder (OCD)†. Unknown. April 29th 2014. [Unknown], â€Å"Obsessive Compulsive Disorder; What is it? And how to treat it?†. Unknown. May 5th.

The Case Against the Death Penalty Essay example -- capital punishment

In the United States, since the 1970s there have been more than 1270 executions according to the death penalty information center (Fact Sheet), What’s alarming about that number, is the number of people who were condemned to be executed based on race, income and social status alone, targeting those that could not afford good legal counsel, and were appointed attorneys that were â€Å"inexperienced and had below appropriate professional standards† (Hessick 1069), which sealed the fate of those literally fighting for their lives, on the day of sentencing. Capital punishment is unconstitutional, and violates human rights; a point of view rarely seen when debating the topic. Everyone talks about deterrence, everyone talks about justice for the victim, but no one seems to remember that even though the person responsible for a crime, whatever the nature of this crime is, is still a human being with constitutional, and human rights just like all of us. This paper will present facts that will help the reader understand the real nature of capital punishment, presenting the case against the death penalty for reasons of unconstitutionality and human rights violations. The first thing I want to cover is deterrence. Does the death penalty really deter crime? Some people say it does, that they work the same way speed signs work: First you notice the speed sign, then you drive without getting over the speed limit, it obviously works. Or does it? I came across many articles proving that speed signs are not a deterrent for speeding. Karen Sorensen writes on her news site â€Å"The Plainfield Police Department reports they issued 93 tickets for speeding and two for speeding in a construction zone despite warning signs being posted all along Rout... ... Behind the Wheel: Why Do We Speed?" Interview. Audio blog post. NPR. PBS, 07 June 2007. Web. 01 Nov. 2014. Peffley, Mark, and Jon Hurwitz. "Persuasion And Resistance: Race And The Death Penalty In America." American Journal Of Political Science 51.4 (2007): 996-1012. Academic Search Complete. Web. 7 Nov. 2014. Prejean, Helen. "Would Jesus Pull the Switch?" Salt of the Earth: 1997. Claretian Publications, 1997. Web. 01 Nov. 2014. . Sorensen, Karen. "Speed Warning Signs No Deterrent for 95 Drivers." Plainfield Patch. 23 Oct. 2011. Web. 02 Nov. 2014. Spenkelink, John Arthur. "Last Words." Interview. Any Last Words? The New York Times. Web. 01 Nov. 2014. . "The Case Against the Death Penalty." American Civil Liberties Union. The American Civil Liberties Union and the ACLU Foundation., 2011. Web. 01 Nov. 2014.

How can India get more Olympic Medals Essay

In 2004 Athens Olympics, India celebrated it’s achievement of the one silver medal it won in Shooting. After four years, in 2008 Beijing Olympics, India won a gold medal in 10m Air Rifle event and one bronze medal each, in Wrestling and Boxing. The international media appreciated this as a rare feat from a ‘non-athletic nation’. The tag ‘non-athletic nation’ can be refuted considering the craze for cricket in India. However, that is not the bone of contention here. India is considered as a non-athletic nation because of it’s consistent poor performance before the world audience in this quadrennial event. India has 17% of the world population but won only 0. 31% of the total medals in Beijing Olympics. Thus, there is an urgent need for a strategy that can help India win more Olympic medals. It is important to understand ‘why’ India has not been able to get more Olympic medals before answering ‘how’ to get the same. Well, the sportsmen and women in India often complain about lack of adequate sources, funds, infrastructure, equipment, sponsorship and encouragement for sports and games other than cricket in the country. Corruption, political intervention and unwillingness of sports authorities are also cited as the root causes. Inadequate training programmes and practice sessions which do not meet international standards are said to be another reason for dismal performances in the Olympics. Besides the above, another most important reason is the discouragement and disinterest showed by parents and teachers to their children’s interest in sports and games. The solution lies in addressing or targeting the above problems. In the first place, parents and teachers should make an extra effort to identify a child’s inclination towards sports. Children of all ages should be encouraged to actively participate in sports as it will help in their overall physical and mental development. Schools should include sports as an integral part of their curriculum. Sports competitions should be held at local and regional levels, and students interested in a particular game, should be provided with further training. This can help children cultivate sportsmanship qualities and also gain experience in the game. Secondly, the state and central governments should provide adequate funds and resources for upgraded training programs, necessary infrastructure, equipment and other facilities to sportspersons. For instance, the government and sports authorities in China have not only planned to successfully host 2008 Olympic games in Beijing, but also have designed ‘Project 119’ towards winning gold[s] in the medal rich sports of swimming, track, rowing, kayaking and sailing. Under this project, intensive training at par with international standards was provided to athletes and participants of various games. India needs to design and implement such goal-oriented projects to clinch more medals in Olympic games. Thirdly, all the encouragement, resources and participation would go waste without a proper coach. The nuances and tricks of the game can only be learnt from a good trainer. Even in Mahabharata, the great India epic, a master-archer like Arjuna was trained by his versatile teacher, Dhronacharya. Hence, trainers with good performance record, experience and exposure to national and international sports should be appointed as sports coach to train the athletes. In addition to this, steps should be taken to sever the tentacles of this monstrous octopus called ‘corruption’ which has made it’s way into every part of human life including sports and games. Sanctioning and providing adequate funds is one step but utilizing them efficiently for the purpose meant, is an altogether different step. Accounts should be audited to ensure proper appropriation of funds. Authorities holding positions in sports organizations, associations and selection committees should be held accountable and punished in the event of any misuse of the allocated funds. Moreover, favoritism and bias in selection of team members, appointment of trainers, etc. should be strictly discouraged. It should be ensured that the only criteria for selecting a player or a coach on the team should be his/ her performance record and definitely not their personal background or relation with the members on Selection committee. Care should be taken to not repeat cases like Monica Devi, a wrestler from Manipur, who was dropped from the Indian contingent to 2008 Beijing Olympics in the last minute. The issue is yet to be solved. Such incidents can lead to resentment among players. Finally, sports in India should expand and reach beyond cricket. Cricket has managed to attract huge fanfare, reputed brand names for sponsorship and popular celebrities like industrialists and bollywood actors. Cash-rich Indian Premier League stands as a testimony to this. Similar treatment is due to be accorded to other sports. Private sponsorers including domestic and multinational companies should be invited to offer sponsorship to sportsmen of other games. Wide publicity should be given to other sports by broadcasting them on television. Medal winning performance should be duly rewarded by the central and state governments. However, inspite of all the hurdles and hiccups, Abhinav Bindra, Sushil Kumar and Vijendra Kumar created history at the Beijing Olympics 2008. This clearly shows that without obstacles, India would stand second to none in the Olympic Medal chart.

The persistence Of Memory Salvador Dali

The movement began in the ass's in Paris by a man named Sigmund Freud. Surrealism is used in contemporary society with a lot of advertisement. It is used to influence someone even more in purchasing a product. Salvador Dali (5. 11 . 1904 – 1. 23. 1989) was born in Figures, Spain. He is a Spanish artist that was best known for his painting, â€Å"The Persistence of Memory. † His striking and bizarre images are what caught peoples eye. Many of his paintings reflect his love of Port Light in Spain.He as never limited to a specific style or media. The Persistence of Memory is a very popular and special piece of art. It was Dalais theory of softness† and hardness. † The strange monster that lies on the floor is used in many of his artworks. It has one eye closed with several eyelashes, suggesting that the monster is also in a dream like state. The clocks symbolize the passing of time in a dream. The orange clock is covered by ants. Dali used ants often to represe nt decay.In this portrait Dali uses indeed techniques for shaping and building objects. Warm and cool colors are used in this portrait. This also brings out the tones. The texture is quite smooth and clean. There are circles, rectangles, triangles, and many shapes throughout this painting. It has a nice feeling of space and balance which helps bring out the contrast, rhythm and harmony by sharing it around. There isn't really a focal point since there are things all over the place. The Persistence of memory has many interpretations.In act, Dali would actually purposely create his paintings to make it difficult for people to criticize. Maybe the meaning was simply making people imagine there in a dream when they experience this artwork. Salvador Dali painted in a way to capture the human mind into an illusion or dream like situation. According to today's society, he is relevant in the way of his ideas and creations, however irrelevant in his style and mind. His ideas and creations ar e very mind, his style and mind is quite old fashioned however still extraordinary. By shenanigan